Search Engine Optimization
Reaching the top of Google and beyond
Send Relevant, High Quality Traffic
Search Engine Optimization (SEO)
Like many acronyms today, you may have a vague idea of what SEO means. People name drop it all the time and use it interchangeably with ideas such as email marketing, social media management, keyword optimization, blog writing, link building and more.
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Better SEO Means Better Visibility
Truth is, it’s kind of an umbrella term which covers these topics and many more. Search engine optimization (SEO) is the practice of attracting high quality, relevant traffic to your site from the organic, unpaid section of the search engine results page (SERP).
Growing your business through the power of the internet
I like to explain SEO to business owners like this: think of throwing a house party. Now think about your website as the house. SEO efforts are your invites to the party. Without invites, no one is going to show up to your house! You may have a loyal customer base, and get occasional referrals or passersby (especially if you have a brick and mortar storefront), but you can do more!
Another way to think about this: Google and other search engines don’t trust you until you put in the time and elbow grease. Over time, you will earn trust to show you’re not some slime-ball company that just slapped together a website.
One tool that can help to identify if your SEO efforts are working is through the feedback provided by Google Analytics. Provided as a free service, Google Analytics allows you to view the amount of traffic that views your website, with a refinement feature that lets you know the amount of traffic that arrives at your website through your SEO efforts
- Publishing quality evergreen content that people want to share and link to.
- Guest-blog on other high-authority, high-traffic blogs and get backlinks back to your site.
- Add your site to local business directories.
- Build your social media presence and inform users of newly published content through those channels.
If you don’t have the patience or time to wait for organic results to kick in, why not start with Google AdWords? Depending on how much you are willing to bid on a keyword, you can reach number one almost instantly overnight through ad placement.
In fact, it’s recommended that new businesses start with Google AdWords to generate traffic first while still working on their SEO rankings. More about that HERE
With expertly written content about topics you’d like to rank for, search engines are more apt to trust your site and start indexing your site for keywords that organically appear throughout your content.
High quality, optimized content is king and the higher quality the SEO integration into a web page, the more likely you will have a greater number of individuals interacting with your website
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Absolutely it is! It will require consistency and time but there are ways to ensure top ranking, and we know how to do it.
100%, if you haven’t claimed your Google Business Listing you are missing out on a lot of free exposure.
Social Media pages, submitting your website to various search consoles, and directories, which is all included in our SEO Package.
It definitely can, whenever you claim your business listing you will be able to optimize your map listing.
Blogging is one of the greatest organic activities that can help tremendously with your SEO. You are filing your site with keywords and content that Google encourages, because it identifies you as the expert in your industry and location. More about that HERE
We sure can! More info HERE
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