For the past few months, life has been about staying at home, scrolling through social media, binge-watching favorite shows, and limiting travel. Millions of people have turned to the internet for entertainment and shopping as the COVID-19 pandemic rages. Your business, like many others, has taken a hit from this new normal. To remain afloat, you have to find ways of increasing your online presence through tactical website design.
Here are four helpful tips to help you improve your digital presence in this pandemic.
Make your website a priority
COVID-19 has seen a sharp decline in foot traffic to your physical store. With more than 90% decrease in the number of visitors to your brick and mortar store, it is time to increase your online presence to continue making sales. This means that you have to get a new website design that attracts and converts leads into sales.
You need a highly optimized website that ranks high on search results to get noticed. A little investment in the design and streamlining of your website is necessary.
Check your keywords
To optimize your website, you will need to analyze your keywords. Find out what people are searching for online. Try to predict the exact words or phrases people looking for your products are likely to type into the search bar. The findings will improve the chances of your site popping up in the search engine results.
Be careful not to under-stuff or overstuff your website with keywords. Find an expert to help you determine your keyword density to avoid going over the edge and ruin chances of improving your online visibility.
Improve your digital communication
More people are opening emails during this pandemic period than ever. Consumers want to learn how brands respond to the crisis and what changes they have made to their business operations. This is a clear indication that email is one of the best ways to reach out to your customers during this period.
But before you craft an email and hit send, make the following considerations:
- The emails should be unique and insightful to give readers useful information.
- Too many emails could have readers hitting unsubscribe.
- Monitor the response to the emails and optimize them.
- Try different layouts, send times and subject lines, and see the response.
Maintain your presence on social media
You stand to lose out significantly if you go silent on social media in the face of the pandemic. Loyal customers are checking social media posts for the latest updates on their preferred brands. Over 70% of the US online population are on Facebook, Messenger, and Instagram. Increasing your online presence on these sites gets you right in front of your audience.
We at ConsciousMKTG can help you improve your online presence through an innovative and optimized website design. The ongoing pandemic doesn’t have to bring your business to a standstill. With the right digital tools, your business can still be profitable through a meaningful online presence. If you need help with digital tools or have any queries, please contact us.