Marketing During a Pandemic

Marketing During a Pandemic: A Business Owner’s Digital Marketing Toolbox

As a business owner you might be asking if you should be marking during a pandemic? These are unprecedented times that are filled with uncertainty and uneasiness. You can still use this time proactively to grow your business. Here are some digital marketing tools you use from the comfort of your home for free.

  • SEO Strategies

Search Engine Optimization (SEO) is a tool to make your website more likely to be found on search engines like Google. Pinpointing relevant keywords and phrases to your business and eliminating keywords and phrases that don’t set you apart is important. Choosing the most specific, highly searched words and phrases and using them as a landing page is a basic way to start. Google Trends is a great introduction and a free way to analyze keywords for building your website’s traffic. SEO is very important when marketing during a pandemic, but can seem overwhelming and incredibly complicated. Don’t worry if you’re not an expert, at ConsciousMKTG, “we analyze the data and then develop a strategy to get you the organic results you need to be seen.” We also offer free marketing consultations to understand your specific business needs.

  • Blogs & Newsletters

When marketing during a pandemic you must keep speaking to your audience, especially when people are stuck at home they are more likely to read what you have to say.  Keeping a blog and sending out weekly or monthly newsletters is called Content Marketing.  Providing customers with pertinent, beneficial and consistent knowledge is a free way to build interest and brand.  If your customers are provided with information that interests them, they will become a dependable audience that values knowledge around your service. Blogs can also become newsletters once you gather an audience. One free service for newsletters that helps build an audience is MailChimp. Content creation can also be a hurdle,  let us take it off your plate, we offer a wide variety of creative services from advertisements to web banners, we“have the experience and the knowledge to design material that will get your customers’ attention.”

  • Video & Webinars

The truth is not everyone enjoys reading.  Video is a great and engaging way to quickly get your message across. There is also a very humanizing quality to video that can remind your customers who you are or how your product is made. The entertaining and informational nature of video can allow you to demonstrate features or provide instruction. If your business thrives on education or you could benefit from interacting with peers and competitors in your field, webinars are a great use of video to further customers’ success and overall knowledge.  If you can educate your customer base on why they need your product or service, they are more likely to trust your brand. Webinars can act as a knowledge center for interaction and growth. Networking via webinars can lead to more knowledge and respect in your field.  If you don’t have access to a free video editor on your computer,  download the free VideoPad. If you are not a video expert, don’t worry- “WE LOVE VIDEO PRODUCTION!” We are able to create it all- from promotional videos to customer testimonials. Take your marketing to the next level and truly engage your audience.

  • Revamp your Social Media Accounts

Our best tip for marketing during a pandemic is to boost your social media presence, put some love and attention into an existing channel or start a new one!  Most businesses understand the importance of social media to attract and reach new audiences. Besides making content it is important to post during peak times.  One free way to do this is to make a social media calendar: make content and then place it on your calendar and only post it during peak times. Also, use hashtags like SEO keywords to optimize finding your specific audience.  A social media calendar will also assist with the consistency of brand voice; if you have hashtags planned out on a calendar and publish content at a certain time of day, you are more likely to reach the audience you are looking for. There are so many types of social media platforms, it can be difficult to know which is best or even how to navigate their features. We are here to help you utilize social media to the fullest. We can help you create a strategy to utilize social media to amplify your brand.

Technology provides us with a number of ways to connect while in the comfort of our own homes. During this challenging time, use your digital tools to grow your business for free, and if you have more questions or need more information, don’t hesitate to contact us.  We are truly here to help. Call for your FREE marketing consultation at 970-403-5232 or email us at mktg@maggiekavan.com.

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mktg@maggiekavan.com

970-403-5232 / 303-507-3422