The current year still may be young, but a smart marketing strategy always keeps the near future in mind. In order to put your business at a distinct advantage in the upcoming years, and start the decade strong, keep yourself aware of this marketing strategy and these these up and coming trends.
Bigger Data. Bigger Picture.
Now, all the contemporary internet giants, especially Google and Facebook, have advanced the technology for data collection to the point where search results incorporate many different sources of your browsing to piece together a bigger picture of what’s on your mind. If it seems like your product suggestions on Facebook, are strangely accurate, it’s likely because we are so accustomed to googling nearly every thought, that we give off large signals as consumers. When developing your brand awareness and marketing strategy, you need it to be a multichannel effort now. Consumers will look into products or services through, search, social media, and still traditional channels of print and televised media. It would serve you well to be able to be researched on all these channels to maximize your sales conversions.
From Screen to Foot Traffic.
While Google and Facebook can’t pinpoint sales data from brick and mortar stores as accurately as online transactions, these companies, along with other mobile applications are investing in developing ways of better tracking the conversion of online marketing into in-store purchases. Google, specifically has developed ways to connect the data of users who have location turned on to get an estimate of how many Google Adword clicks turned into those customers visiting a local store. Google has also made it easy for businesses to measure this data at no extra cost and with easy installation. No marketing strategy is complete without data of what works and what doesn’t.
Searching Through Voice.
Talking to devices is so normal now thanks to Siri and Alexa, that people have become accustomed to feeding their curiosity with no need to lift a finger, instead simply asking these devices questions with their very own voice. Now that these devices are more skilled at tracking our vocal search history, Alexa can easily suggest things back to you, such as downloading an album from the artist you just found or locally available craft beer brands you can choose to pick up before your party.
Emoji Feedback.
Personal preference, or frequency of use aside, Emoji’s will undoubtedly continue to skyrocket in usage across the social media landscape in the coming years. They get across our emotions in the digital sphere with such breadth and depth of selection. You can show not only if you are angry, but whether it is scorn, rage, or just perturbed. This goes the same with positive emotions of adoration and fanaticism. Just think of what this can add to your campaign’s feedback. You can know what people are thinking of a new brand decision, in real-time with a wide selection of feelings to choose from in their reaction. Also, now with the introduction of Animoji’s through Apple, you can personalize your emoji to your exact voice and facial expressions, giving even more information on how your customers are feeling.
Influence is ideal.
When reaching out to Millennials but even more, the growing Gen-z population of consumers. Knowing who influences them on social media and other content sources, like YouTube and Twitch, will continue to be essential to any effective new digital marketing campaign.
For more advice and information for the future of marketing and how it can apply to your business, let’s talk! Please contact us to schedule your free consultation.