When you meet a new person, you only have seven seconds to make a first impression. When it comes to websites, you’ve got less than one. That’s why website design is the key to the success of your company regardless of the niche it’s filling. If your goal is to catch a potential client’s attention […]
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Understanding Google Analytics Did you know that Google Analytics is one of the most important tools you can leverage for your digital marketing? You see, this robust tool helps you gauge the effectiveness of your website…whether what you’re doing is working or if you need to make adjustments. Monitoring your Google Analytics is crucial for
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Marketing for a small business is difficult, especially in the face of everchanging digital trends. Running a small business requires wearing multiple hats, from finance to operations, and marketing tends to be one of the core components that is overlooked. However, small businesses have the most to gain from digital marketing, if implemented correctly. Digital marketing provides
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WordPress is the most popular platform in the world for building websites. It strikes the perfect balance between power and ease of use. A huge set of third-party add-ons is available. It gives you full control over your site. Compare this with website builders such as Wix and Squarespace. They make the job really easy,
Why Wix & Squarespace Don’t Measure up to WordPress Read More »
Marketing Your Business in a Small Mountain Town Does your business location happen to be in a rural, mountainous area? Are you having challenges marketing to customers to successfully grow your business? Since these areas are often cut off from short or easy access to mainstream amenities, small businesses that specialize in providing access to
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Why Blogging is Important for Small Business Did you know blogging is at the heart of the inbound marketing way? In a digital age where consumers are researching information before buying, your business blog is one of the best ways to attract new customers to your brand. According to HubSpot, 55% of marketers say blog content creation is
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Most people know that one of the best ways to advertise is through the use of social media. But are there differences in the way promotion is handled on Facebook, Twitter, and Instagram? There unquestionably are, and we’re going to delve into these issues now. Social Media Advertising Facebook Boosts Facebook administrators often see a prompt that
Advertising, Promotions & Boosts- Social Media Marketing at Its Best Read More »
What is GDPR? The GDPR is a ruleset that defines the parameters of how data can be accessed, stored, and processed in regards to citizens of the EU. In essence, the GDPR aims to give the citizens of the EU more control over their personal data. This comes at a crucial time for the EU,
What is GDPR and What Your Website Needs to be GDPR Compliant Read More »
Let’s talk about website design trends with a question based on your knowledge of the Y2K-era Internet. Do you remember Geocities? If the answer is yes—and it probably is, since even those who were kids at the time were subjected to websites on the platform—you remember how broken and clunky it was by today’s standards.
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You should always be focusing on SEO. If you lose sight of search engine optimization, it can render your website invisible. Google has made some new changes, requiring SSL certificates to be in place as of June 1, 2018. Understanding the requirements will allow you to prepare for the changes. What is SSL? SSL stands for Secure
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